Carl Mark
Product Development Manager, The Absolut Company
Stockholm, Sweden
At Absolut since the mid-2000s, Carl has been leading new project developments for three years now. In this time, he has formed a philosophy about glass: the more you know about it, the more complex it seems.
Maria and I work hand in hand, which is the key to our success. The long expertise of Ardagh and their understanding of our brand allow us to push the boundaries of design and production. An example is our latest creation, Absolut Comeback, which looks like it’s made of broken glass.
Basically, my role is no more and no less than making our marketing team’s dreams come true – and their dreams can be pretty ambitious! And not just for one bottle, but hundreds of thousands. Another big challenge for us is recycling. Today, we are proud to be able to say that Absolut bottles are made in southern Sweden and contain more than 40% recycled glass.
